ZN Logistics
Brand Startup Package
Challenge
ZN Logistics came to us with just an idea of what they wanted to become and challenged us to create a cohesive brand that stood out against the competition while still retaining the general feel of their industry. This challenge was especially difficult as logistics companies haven't really stayed up to date with the times but we didn't want to bring them back to an early 2000's logo. We had to figure out how to blend today's business with yesterday's branding.
Goal
To create a visually stunning and professional brand for ZN Logistics that could be expanded upon on any medium. This starts with the logo and ends with the showcased website where everything from yesterday came together with the practices of today to create a solid brand presence whether in person or online.
Solution
We played with the standard logistics company logo style of monograming their letters while bringing some more interesting visual appearances to the logo itself. Once we settled on the proper iconography and typography that would set the foundation for the brand we started to choose bold colors. The yellow and black work so well together and speak to the industry and the care ZN takes with all its clients. From there we were able to bring together professionalism in the business cards with a bit more of the good natured, real people company styling of their website.
GAllery
